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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When you are lucky to have been around the sports and entertainment business as long as some of us have, you end up in some of those “How did I get there” places, be it teaching at an Ivy League school like Columbia, helping put together a Broadway show like we did with “Lombardi” and …
While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
I was listening to Alec Baldwin’s great “Here’s the Thing” podcast this past week and his guest was the legendary musician/songwriter/activist David Crosby. Crosby, who has lived many a life, talked about what keeps him going more than the money. His answer was pretty simple, and it wasn’t contrived at all. The joy of seeing …
The following originally ran on Portada.com When European soccer clubs look across the Atlantic they see one of the two most engaged and fastest growing business markets for soccer expanding every day. The United States, as well as China, continues to be an expansion areas not for professional play (it is hard to see the …
One of the most underappreciated qualities in an attention starved, shout over everyone to get noticed world is the ability to listen, digest what you hear and learn from those around you. With so much white noise out there, channeling the good from the useless or mundane can be difficult, bit learning to be a …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …
It is not an easy thing, building brand affinity for a soccer club, or any team or league, that plays games thousands of miles away and whose stars rarely show up in market. Broadcast media, and the digital and social world have made it a bit easier to connect and follow, but with all the …