fencing

“Touch points,” “Moneyblade,” Customizing Communication…just a few lessons learned from an unconventional NCAA Champion Fencing Coach…

December 18, 2020 by Joe Favorito

Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …

Olympic Opportunities; Brand Masks, Rim Signage

July 30, 2012 by eastwin5

As th first weekend of the London Olympics came to a close, some unique opportunities arose…here are three: Masking A brand: Although not quite with the push that archery hs gotten through its roles in some recent blockbuster movies (Brave, The Avengers and The Hunger Games especially) fencing, with its inner-city appeal, has presented its …

Climbing The Fencing Fence…

August 4, 2011 by eastwin5

We have now entered the official countdown for London 2012, less than a year to go. So with NBC now locked back in for the long term, the USOC righting their corporate ship, and interest starting to move toward next summer, a few thoughts on what could make a dent in interest leading up to …