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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Guest Post: Sports Diplomacy Fieldnotes from Basque Country: What Every Sports Professional Needs to Know…

July 5, 2023 by Joe Favorito

Before she headed back to the States, our colleague Lindsay Sarah Krasnoff dropped in some additional thoughts on sports and diplomacy from here recnt time in France. Her book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Readers can use code BASKET23US or BASKET23UK (UK, European Union) …

Read moreGuest Post: Sports Diplomacy Fieldnotes from Basque Country: What Every Sports Professional Needs to Know…

Notes From The Field: Global Sports Week, Paris

June 23, 2023 by Joe Favorito

A great guest post from our colleague Dr. Lindsay Krasnoff, from Paris: Last week the annual Global Sports Week Paris teamed up with Viva Tech for a four-day Future of Sport extravaganza at the Paris Expo Center at Porte de Versailles. The space may be familiar, given the acrimony and scathing critique of the Paris …

Read moreNotes From The Field: Global Sports Week, Paris

Guest Post: Crafting A Growing Narrative…The French Storytelling Around Victor Wembanyama…

May 31, 2023 by Joe Favorito

 Our colleague Lindsay Sarah Krasnoff is a historian, speaker, and consultant whose book Basketball Empire: France and the Making of a Global NBA and WNBA comes out September 7. Given her deep ties to French culture, sport and basketball, she offers up a unique POV around what’s coming for Victor Wembanyama…Readers can use code BASKET23US …

Read moreGuest Post: Crafting A Growing Narrative…The French Storytelling Around Victor Wembanyama…

Guest Column: Checking In From Asia…

May 18, 2023 by Joe Favorito

A guest column from our colleague Dr. Lindsay Krasnoff… How we tell the story matters. Images and words have equal weight, even if they communicate in different ways, and can often have impact beyond our original intent. Moreover, the narrative framework and context is vital. For communicators working within a global sports industry, that means …

Read moreGuest Column: Checking In From Asia…

Is Africa Becoming The Hot Spot For Sports Growth?

March 17, 2023 by Joe Favorito

Earlier this year a report on the decline of populations in China sent the marketing and brand world into a bit of a spin. For years, even coming out of The Pandemic, the eyes on the possibility of doing business in China were still sitting out there as the fourth piece of a BRIC strategy …

Read moreIs Africa Becoming The Hot Spot For Sports Growth?

From A Global Business Perspective, Does NBA Win As Team USA Loses?

September 13, 2019 by Joe Favorito

An interesting question came up in our class at Columbia on Thursday, which has a great mix of students from around the globe in it. If you are working in the communications and marketing offices at the NBA in New York and China and you are following the FIBA World Cup and seeing the U.S. …

Read moreFrom A Global Business Perspective, Does NBA Win As Team USA Loses?

Learning On The CUSP: Buster Scher of Hoops Nation With Insights Beyond His Years…

May 23, 2019 by Joe Favorito

One of the great things about teaching is frankly; you never stop learning or being exposed to different, often disruptive points of view, especially from people who are coming at things from a different perspective. Keep an open mind, listen, and you will always be growing. Case in point is a recent CUSP Show podcast …

Read moreLearning On The CUSP: Buster Scher of Hoops Nation With Insights Beyond His Years…

Global Leagues Spread Their U.S. Wings…

October 28, 2015 by eastwin5

This weekend the NFL finishes its two week stint in the UK, fresh on the heels of the NBA taking their brand in the preseason around the world again. MLB has exported games to Australia and Japan and conducts the World Baseball Classic, the NHL has tried Europe and Russia and will have the World …

Read moreGlobal Leagues Spread Their U.S. Wings…

Want A Piece of The Cavs? Invest In the Bench…

July 15, 2014 by eastwin5

With all the LeBron James news and the talk of skyrocketing ticket prices, ample TV appearances, out of control franchise valuations and all else round the Cavaliers, it will be interesting to see who the smart, calm head identify as key engagement opportunities around the LeBron return. Will brands try and tie up Kyrie Irving …

Read moreWant A Piece of The Cavs? Invest In the Bench…

Timing Is Everything: Why The NBA’s European Foray Made Sense This Week…

January 19, 2014 by eastwin5

As smooth leadership transitions go, many businesses should look to the model that the NBA has set as the league goes from David Stern to Adam Silver.  From little things like the name on the league’s game balls to bigger picture issues like labor negotiations and TV deals, the NBA has been sown unity and …

Read moreTiming Is Everything: Why The NBA’s European Foray Made Sense This Week…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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