Flyers

MISL, Marketeering and Giant Jerseys; Always Learning From Innovator Doug Verb…

July 28, 2019 by Joe Favorito

We should always want to be learning, and one of the people I always learn something from is Doug Verb. Like me, Doug has spent a lifetime on the edge of sports business and media, always taking a different look and zigging while many zag. As founder and president of ACTION Sports America, he has …

Devils First-In Partnership Outside of Las Vegas Worth The Branding Gamble…

October 27, 2018 by Joe Favorito

If you are going to take a plunge into a crowded storytelling space, it always helps to be first, or at least first in a new area. That’s what the New Jersey Devils did this week, when they brought on sportsbook operator William Hill as a partner, putting their name on a Prudential Center lounge …

“SRO” As A Marketing Tool Gains A Foothold…

November 17, 2017 by eastwin5

It is the promoters dream to be able to utter the words “Standing Room Only,” even if, in recent years, “SRO” is more a phrase to indicate a big audience than an actual sales opportunity. Lack of standing space, fire codes, handicapped laws for open areas and poor visibility everywhere from theaters to stadia have …