JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was an interesting juxtaposition; on Thursday the New York Times ran a piece talking about the value and growth of Formula E, while on Saturday the paper ran a story about the growing issues with Formula 1. One a disruptive brand, the other a long established business with growing pains adopting to a new …
They are still loosely regulated by the FDA, claim to be safer than the traditional cigarettes, are environmentally friendly, have started to sign up celebrity endorsers and have the large budgets for marketing that could all be part of a new category on the rise, especially amongst a younger demo. So will vaping now find …
Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …
We are coming up on Daytona for NASCAR’s start; the IRL is looking to rebrand and re-emerge yet again, Formula 1 is looking to find its place in the U.S. and even the niche sport of drag racing is trying to rebuild. So as the economic times start to recede and sponsor dollars are becoming …
There is no doubt that the power NBC has in the world of sports broadcasting these days. From the Olympics to Sunday Night Football to golf and the NHL the Peacock has maybe never been prouder for what it stands for in sports and sports business, across both of tis networks and into its digital …
Vibrant, relevant, different, important to new fans. That’s what people are saying about Indy Car’s new partnership with Verizon, a mega-player in sports business if there ever was one in the U.S. today. Then again that’s what people said about IZOD’s involvement four years ago, and Izod put its money into non-conventional spending and branding …
Earlier this summer Indy Car hoped that the casual appeal of the new animated film, “Turbo” about a racing snail, would help get them some much needed bounce with consumers. After all, “Cars” and “Cars 2” gave NASCAR some amazing licensing and branding pushes at a time when their brand had plateaued, so another animated …
This past week The Sports Business Journal gave out its 2013 Sports Business Awards, and among many of the usual exemplary nominees and winners…IMG, the USOC, ESPN, NBC Sports…was the winner for Event of the Year…2012 United States Grand Prix in Texas. What made the event a nit of a surprise winner was a combination …
There is perhaps no more costly undertaking that the traveling sports “circuit,” which needs to recreate infrastructure wherever it goes. Those huge out of pocket costs are what do in event the biggest of events…from the defunct AVP to tennis tournaments to even large scale events like the Ironman or the X Games and the …
