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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It didn’t get a great amount of fanfare this week, but the NBA, as pointed out by my colleague Tom Richardson, took a bold first step on the content side this past week, starting to offer a micropayment plan of $.99 for fans who sign up for an account where they can opt in to …
None of the eight teams that made the MLB postseason this year played in an indoor environment, a bit of an anomaly for baseball in recent years. No Diamondbacks or Brewers, Rays or Astros to be seen. So with the elongated playoff format heading into colder and wetter weather, MLB has had to deal with …
As we reach Selection Sunday and heading to daylight savings, some thoughts on a few innovative ideas that have come about… New York Life Goes OT: A few years ago the Foxwoods Casino and Resort came up with an innovative takeover of Knicks games, sponsoring the last five minutes of the fourth quarter with extra …
Much has been made of the bad weather that has wreaked havoc on the MLB schedule through the first six weeks of the season, and what can or can’t be done to adjust the schedule to make a difference in the future. While some wring their hands, others may see opportunity. For example the Tuesday …