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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Every year when we venture to Boston for the Sloan Sports Analytics Conference there is a wonder if it is worth the time and the trip. Could we spend time elsewhere, there are already way too many conferences…here is the random stat I came up with by the way… Because I had nothing better to …
In 2007, when my colleague John Genzale asked me to come up with a class on communications for a fledgling program that had just launched at Columbia in the School of Professional Studies AND did I want to write a book about the topic, I laughed. I had taken a stab at teaching at NYU…a …
A few weeks ago, my brother Chris was at CitiField for a Mets game and one of the twins was doing what she likes to do at a game…keep score. An usher walked by, looked down and asked her why she was doing homework at a game. When she explained she was keeping score of …
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
