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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
Many times I tell people looking to do the next big thing or to “be bold” that the title of my next book will be “It Seemed Like A Good Idea At The Time,” as we have seen so many smart entrepreneurial ideas come and go because they were too early in the process, or …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
Not too long ago many Human Resources and team executives snickered when the thought of someone doing a job fulltime managing “social media’ was raised. Give it to an intern or some kid just out of school who seems to know how to use a phone and can text his or her friends, and we …
On a Friday morning a few weeks ago on the third floor of a pretty deserted mall in downtown Las Vegas we got to see a bit of the future; the future of scalable and engaged eSports, the future of how the distressed mall business in America may find a way to revamp as it …
It is a well-intentioned but underpublicized and marketed event, International Games Day 2016, and it will take place on November 19 at a library near you. Chances are if you are reading this it may be the first you have heard of the idea. The concept is simple and effective…pick a day as a way …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …