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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Gary Bettman

Someday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

November 11, 2023 by Joe Favorito

There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …

Read moreSomeday soon it won’t be men’s sports or women’s sports…just sports…we saw a change this week…

What’s Old Is New Again: The WHA and The Naming Rights Of Its Championship Trophy…

September 13, 2022 by Joe Favorito

The quest to be a curious learner took us last weekend to the Hockey Hall of Fame in Toronto, a treasure trove of tidbits about the great game which made a visit even for the casual fan so worthwhile. We of course were more than the casual fan, as well as lovers of history, so …

Read moreWhat’s Old Is New Again: The WHA and The Naming Rights Of Its Championship Trophy…

Return To “Being In Person” A Welcome, And Good Exhausting Reminder Of What We Missed…

October 13, 2021 by Joe Favorito

Usually after not doing something mentally or physically for quite a while it takes a bit of a restart to get back into the flow. Amazingly we found it true about the return to live business events as well. Tuesday I made the trek to midtown to the CAA World Congress of Sports, the first …

Read moreReturn To “Being In Person” A Welcome, And Good Exhausting Reminder Of What We Missed…

Like Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

June 20, 2021 by Joe Favorito

We aren’t all the way back, as we have seen last second disruptions with positive tests in soccer and golf and boxing in recent weeks, along with the continued mental strain, and physical strain athletes are enduring, but the last few days has reminded us that sports…as a live entertainment vehicle, is like no other. …

Read moreLike Nothing Else, Sports Still Has FOMO, And It’s Why The Business Will Keep Growing…

Perfect Imperfection, Enjoying Diversions More But Caring About Them Less…Thoughts From The Ride We Are on…

May 18, 2021 by Joe Favorito

I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …

Read morePerfect Imperfection, Enjoying Diversions More But Caring About Them Less…Thoughts From The Ride We Are on…

For Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

January 20, 2021 by Joe Favorito

Incredible (and incredibly frustrating) as it is, some sports are now entering their second season during the COVID-19 pandemic. They’re able to carry on by being innovative, marrying self-discipline and respect for the health protocols among athlete participants and staff, and creating new league structures. The NHL, which again returned to competition on January 13, …

Read moreFor Pro Sports, Staying Alive in 2021 Requires Resiliency and Innovation…

How Do Tires and Women’s Hoops Tie To Chinese Sports Business? Here’s A Thought…

April 13, 2019 by Joe Favorito

We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …

Read moreHow Do Tires and Women’s Hoops Tie To Chinese Sports Business? Here’s A Thought…

One To Watch For 2019: The NHL Makes Their Gamble

December 30, 2018 by Joe Favorito

The following was written by colleague Scott Huntington   While there are plenty of die-hard fans, hockey continues to look for ways to cut through clutter and bring in more casual eyeballs.  Can gambling be the way to more fan engagement? The NHL Gambling Program While the NBA continues to be the most bullish league …

Read moreOne To Watch For 2019: The NHL Makes Their Gamble

Take The All-Star Game On the Road…

February 23, 2016 by eastwin5

We are now finished with “All-Star” season until MLB and MLS All-Star week in July. The run from the NFL Pro Bowl through the NBA All-Star weekend in Toronto again produced its share of questions, activations and innovations to make the games more relevant in a time when fans are more enthralled with the pre-All …

Read moreTake The All-Star Game On the Road…

Bridgestone NHL Winter Classic Looks To Score In Social

December 30, 2015 by eastwin5

On New Year’s Day 2016, the Boston Bruins will face off against the Montreal Canadiens in the 2016 Bridgestone NHL Winter Classic at Gillette Stadium in Foxboro, Mass. In the battle of promotion on social media, the Bruins are clearly leading the race when it comes to team accounts on social media according to our …

Read moreBridgestone NHL Winter Classic Looks To Score In Social
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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