JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Are You Willing to Cross The Street?” That question came not from a leadership seminar but from our friend and colleague Ray Negron, who has worked for the Yankees for over 50 years and always brings a different point of view to our students at Columbia. The rhetorical question came not from him, but from his longtime …
For all its naysayers, the business of baseball continues to be a business marvel. Now under Commissioner Rob Manfred, the game draws millions across the country has one of the most dynamic digital platforms in any business and its own television network 24/7. Like most mature businesses, baseball is trying to find its way to …
As we have mentioned before, the fallout from controversy involving high level athletes and celebrities often goes way beyond the personalities themselves. The collateral damage effects hordes of people who had little to nothing to do directly with the offending party, and many times that fallout…restaurants that lose income from lockouts, memorabilia deemed worthless because …
