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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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Golden State Warriors

As NBA Season Approaches, Report Breaks Down Who Is Scoring In Social…In China…

October 20, 2023 by Joe Favorito

As the NBA season approaches, who are the most digitally engaged…in China? Our friends at Mailman , part of 160/90, released their study this week.  The NBA teams, players and legends were assessed across Weibo, and Kuaishou with the usual parameters: likes, engagement, growth etc. Some of the interesting takeaways surrounding the numbers tied to …

Read moreAs NBA Season Approaches, Report Breaks Down Who Is Scoring In Social…In China…

Rooting For People Vs. Teams; Ray Ridder And The Warriors Again Deliver Championship, Proactive Storytelling…

June 17, 2022 by Joe Favorito

When you get older like me you tend to root for people more than teams. So it was there Thursday night as the Golden State Warriors too their fourth title since Steve Kerr took the reins and Steph Curry and crew turned up the volume, that I kept looking along the fringes for my two …

Read moreRooting For People Vs. Teams; Ray Ridder And The Warriors Again Deliver Championship, Proactive Storytelling…

Lessons From Those In The Field, Part 1

April 21, 2020 by Joe Favorito

I decided to reach out to a wide swath of communications folks over the weekend and asked them questions on best practices, lessons learned and challenges. Will post them as they come this week…starting off with three wise men… Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks.  Interested form having …

Read moreLessons From Those In The Field, Part 1

Marlins Literal Cultural Shift Continues…

September 23, 2018 by Joe Favorito

If you work in sports business, are visiting Miami and want to be inspired by the value of culture in turning things around, stop by the Miami Marlins and see if you can get a few minutes with President of Business Operations Chip Bowers. My last two trips to the area, one in March (check …

Read moreMarlins Literal Cultural Shift Continues…

Quality In, Quality Out; Warriors Win Awards In Proactive Storytelling Too…

May 26, 2018 by Joe Favorito

Anyone who is around sports or entertainment knows at least a little about the star power of the Golden State Warriors. Whether Steve Kerr’s team wins the NBA title again this year or not, the household names not just on the court but in the front office, have transcended every area of popular culture, entrepreneurship, …

Read moreQuality In, Quality Out; Warriors Win Awards In Proactive Storytelling Too…

Musings From The Road; Getting Joy From Everything We Do…

April 29, 2018 by Joe Favorito

I was listening to Alec Baldwin’s great “Here’s the Thing” podcast this past week and his guest was the legendary musician/songwriter/activist David Crosby. Crosby, who has lived many a life, talked about what keeps him going more than the money. His answer was pretty simple, and it wasn’t contrived at all. The joy of seeing …

Read moreMusings From The Road; Getting Joy From Everything We Do…

Community, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

August 12, 2017 by eastwin5

One of the most important assets to growth, and one of the most underrated, is the ability or the want to never stop learning. It doesn’t matter from who or from what, but the quest to keep trying and finding new things is what makes every day interesting and leads you to places you never …

Read moreCommunity, Authenticity, Consistency And “The Sheep Consumer;” Lessons From the Next Generation

From eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…

March 7, 2017 by eastwin5

Columbia student Matt Walker was on the ground for our program at the MIT Sloan Analytics Conference this past weekend in Boston, Mass. Here is a summary on what he and others learned…   CEO Casey Wasserman (Wasserman Media Group) set the scene in the opening panel of the weekend, “Use data as an equalizer. …

Read moreFrom eSports to the NBA: Summing Up Sloan; A Weekend of Sports Business Leaning…

Sports “Ownership” In The Social Space? Tough To See At The Top…

November 23, 2016 by eastwin5

We have all seen the good and the bad that the recent elections have brought to light in the area of social media influence impacting a sometimes quick to judge consumer base. President Barack Obama, who is one of the first leaders in any field to have harnessed the power of the digital and social …

Read moreSports “Ownership” In The Social Space? Tough To See At The Top…

Catapulting To The Future Of Wearables In Professional Sports…

March 13, 2016 by eastwin5

It is one thing to talk about wearables and their potential, it’s another to actually see the technology implemented in a game or a match and follow, albeit from a distance, in actual game play. On Saturday at Red Bull Arena, while so many colleagues were hearing from experts about the future at the trio …

Read moreCatapulting To The Future Of Wearables In Professional Sports…
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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Columbia University Sports Management program

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