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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes when you are the biggest and in many ways the most influential it’s easy to rest on ones laurels. However if you are the Dallas Cowboys, as successful a brand as there is in sports regardless of position on the field, you seem to always find ways to stay on top of the business …
It used to be such a huge part of a league sponsorship because frankly, the players really need and used the cars. However now the ritual of handing the Super Bowl, MLB, NHL or NBA MVP a set of keys to a car he may never drive is much more about the final exposure for …
Last year Beats By Dre turned the corner during the NFL Playoffs with a combination of strategic placement and a little bit of luck. Their two big rolls of the dice came with the Seahawks Richard Sherman and the 49ers Colin Kaepernick, both of whom took their games to the next level as the headset …
Below is the latest q and a by Tanner Simkins, this one with sports marketing legend Tony Ponturo (who I have had the honor to personally work with on four projects in recent years). We sat down with sports marketing legend, Tony Ponturo, to discuss his role as producing partner for Broadway productions like Bronx …
Small markets, holiday spending issues, surprise home games, viewing enhancements, fan apathy, weather, elite opponents. All factored into the firestorm the NFL came under for three of its four wild card home games this weekend as teams rallied to hit sellout modes and avoid being blacked out. Only better prepared, large market Philadelphia avoided the …
In some ways it is like the expansion Cleveland Browns starting after the “Browns” moved to Baltimore, or Twinkies re-launching after a short time going out of business. What is the equity in the brand name and who is your core when the dust settles. That is what the “Big East” is going through under …
Other than politicians, he may be the most quoted, and even mis-quoted man in America over the last 100 years. His name adorns the championship trophy of the league he helped grow from a sports afterthought to the leader of a multi-billion dollar industry, Happy 100th birthday to “The Coach,” Vince Lombardi. Having worked on …
Movember Scores With The Packers: The annual Movember awareness push, which encourages men from around the world to grow mustaches in support of prostate and testicular cancer awareness, became an unintentional victim of the NHL Lockout this years, as several NHL teams who were usually front and center in support of the cause (the Capitals …
For many casual fans, sport today, like most of our world, is about the buzz, the bright lights, the big cities…action, action, action. Yet if you look at brands engaging in NFL activation as the season kicked off this week, you would be hard pressed not to see that the team in the smallest market, …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
