JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There are few more memorable moments in sports and entertainment than when a record is set. No matter how big or small, shattering a milestone is the perfect measurement tool for success, and there remains no yardstick bigger for records than to make or break The Guinness Book of World Records. The validation is well, …
It is a brand that most consumers know, but few these days follow consistently, the Harlem Globetrotters. Their shows still have great family value, especially on a cold winter’s night when they are in town for a day or two, but in an era of star quality and fast and loose entertainment for the millennials, …
As th first weekend of the London Olympics came to a close, some unique opportunities arose…here are three: Masking A brand: Although not quite with the push that archery hs gotten through its roles in some recent blockbuster movies (Brave, The Avengers and The Hunger Games especially) fencing, with its inner-city appeal, has presented its …
Say what you want about Jeremy Lin controlling New York, this week could belong to celebrities big and small, that have little to do with the orange and blue. Two New York area institutions at this time of year, both strong global brands, will look to capture their own slice of the marketplace. The first …