JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Some thoughts from a busy week to start a new week. Remembering a Summer Tour. In the summer of 1988, I was working at SportsChannel, which for those who may not know, was a pioneer in so many ways beyond just showing local teams. Under the SportsChannel America banner, the platform brought the first national …
On a sultry summer evening in June, Stephen “Wonderboy” Thompson and fellow UFC star Chris Weidman are facing off on the roof of IMG Models across from Madison Square Park. “Never hit with a fist in a street fight,” Thompson says. “You’ll bust up your hand and cut your assailant’s face. You do not want …
One of the things we keep going back to at Columbia, and in the industry, is to give more young women a chance in this male dominated business. I have been lucky enough to have learned a great deal from a wide swath of women on the professional side of sports, and have had the …
In 2000, only five NFL teams stayed in their own practice facility for the rigors of preseason training camp, this year 21 teams are staying home for camp, with the latest being the 49ers getting full use of their new facility in Santa Clara. In recent years both the New York Giants, returning to the …
The past few weeks the legendary Pele has made the rounds of book stores and media venues hyping his new book, while fans around the world stay glued to TV’s and mobile devices watching Champions League, news of coming World Cup, and final races for all the elite leagues across Europe. In North America, Major …
Make no mistake that the UFC is still a dominant and evolving global brand in sport, especially in key younger male demos that crave action and engagement. However like all large brands, there is a tendency from time to time to get caught in a routine of success without looking for more innovation or testing …
In some ways maybe East Rutherford and Florham Park, New Jersey don’t compare all that well to the pristine college campuses in Albany and Cortland, but for Jets and Giants fans one of the positive pieces of the lockout will suit them just fine. Instead of the quiet getaway for training camp, the teams will …
