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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It is still not a done deal, and maybe because it was a holiday for some in North America, but the LA28 Olympic and Paralympic Games official proposal for new Olympic sports that went to the International Olympic Committee on Monday is an interesting one any many fronts, gives all looking ahead to “what’s next” …
It is a really crowded time of year in our business, what with MLS and NWSL a month into their seasons, The Stanley Cup and NBA Playoffs in high gear, MLB coming into the end of month one, the NFL Draft and all its prep, heck even the USFL and the XFL are head to …
While this week saw MLB launch some initiatives around Earth Day, Wilson Sporting Goods announcing a “Green” racquet and other various and sundry initiatives, the once announced by the IOC recognizing large scale efforts were probably the most notable and worthy of acknowledgement. What makes the awards even more important was that it shows the …
As we put the finishing touches on the third edition of our book, worth sharing a great best practice from agent/marketing exec and former Columbia student Jesse Lichtenberg. Jessie has worked with athletes big and small in her career, and some of her best work has been done on the Olympics side. Here is a …
The sport of squash is fast, ultra-athletic and pretty much refined to clubs and select colleges and high schools in the United States. It has never been “mainstream.” The International Squash Federation, with a large amount of support in India and Pakistan, has tried in vain to get the sport on the Olympic programme. Women’s …
I am a living, breathing example of the adage you learn more from your mistakes than you do from your success. That’s one of the great things about being involved with young people; mentoring, teaching, you get lots of do-overs and many chances to look back and see what works, what didn’t, and how you …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …
Since late January we have been hosting the Columbia University Sports Podcast, a look at some key people in the sports business. The podcasts are about 35-45 minutes in length and have had everyone from brand executives to former MLB players, all talking about their role, where the industry is, and more importantly where it …
Two things the world has enough of are sand and water, and more than enough resorts and beaches to try and lure tourists. So with the United States pushing to try and host the 2024 Summer Olympics in Los Angeles, it makes great sense that the trial balloon of the World Beach Games will be …
While a good part of the sports and entertainment business world is focused on the MLB All-Star game, the Women’s World Cup hoopla, Copa America, The British Open, Wimbledon and other big events this July, another global undertaking of a massive scale is getting ready to get going as well. he Special Olympics Summer World …