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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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J.B. Mauney

Big Money Means Latest Venture Not The Last Rodeo…Literally

January 26, 2022 by Joe Favorito

Sports Business Journal Publisher and Executive Editor Abe Madkour led his SBJ publisher’s letter this week with a prediction that the eight team franchises in the newly announced PBR Team Series will fast increase in value. As you know, we’ve been a fan in this column of PBR’s storytelling, commitment to its on-the-dirt product, and …

Read moreBig Money Means Latest Venture Not The Last Rodeo…Literally

“The Yellowstone Effect” Comes To Pro Sports…

January 15, 2022 by Joe Favorito

Last Friday, when PBR stormed into Madison Square Garden for the 15th time and held its annual VIP Garden party at the Hulu Theater leading into the annual bull-riding event (back after a one-year hiatus due to Coronavirus), it was a celebration and news event like none other. Billionaires were in the house signing the …

Read more“The Yellowstone Effect” Comes To Pro Sports…

Grit and Fit: PBR’s Jose Leme Draws Fans and Brands…

August 18, 2021 by Joe Favorito

We always love the storytelling around the PBR, so now that the second half of their season is underway, what is the best storyline? It can be summed up with one name: Jose Vitor Leme. With ten Unleash The Beast events remaining in the regular season, statistically, Leme is on the backstretch of the most …

Read moreGrit and Fit: PBR’s Jose Leme Draws Fans and Brands…

Knowing Your Brand: Experiencing The Success of The PBR

January 6, 2018 by eastwin5

As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …

Read moreKnowing Your Brand: Experiencing The Success of The PBR

Cowboy Up: PBR Takes A Different Stand In A Patriotic Debate

September 21, 2016 by eastwin5

As our national anthem continues to be a hot topic in sports circles and beyond, a new twist has emerged. Last Friday night, the head of a fast growing global sport nearly canceled an event during the season’s home stretch because of the way the arena was handling the presentation of our nation’s colors for …

Read moreCowboy Up: PBR Takes A Different Stand In A Patriotic Debate

Good Storytelling; PBR Keeps Cutting Through The Clutter

May 7, 2016 by eastwin5

With the Kentucky Derby running this weekend, and the NBA and NHL playoffs in full swing, one sports story has quietly also been gaining ground. and finding its niche through a growing list of creative partnerships worth nothing. The Professional Bull riders, or PBR, off to the best in its history, is now producing major …

Read moreGood Storytelling; PBR Keeps Cutting Through The Clutter

PBR Quickly Finding Its Marketing Mojo Again…

February 14, 2016 by eastwin5

While sports media has been rightfully obsessed with Super Bowl 50, and the NBA All-Star weekend one story has slipped under the radar: the very fast start of Professional Bull Riding (PBR). More than a few eyebrows were raised when the Hollywood agency known for building stars like Oprah, Adele, Serena Williams, Ben Affleck and …

Read morePBR Quickly Finding Its Marketing Mojo Again…

No Bull; PBR Looks To Get Brand Back On Track…

December 23, 2015 by eastwin5

Not too long ago The Professional Bull Riders (PBR) was one of the “it” properties, growing and engaged, with a passionate core of fans whose devotion was NASCAR-like. Expansion was all the rage and the slope was ascending up. However in recent years the property has plateaued, and although still strong on key markets, it …

Read moreNo Bull; PBR Looks To Get Brand Back On Track…

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JOE FAVORITO
joefavorito1@yahoo.com

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