JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
“Bask not in the glow of all you have accomplished; Enjoy the light just beginning to rise around you as well.” – me ? I was sitting on this early Saturday morning looking at our beautiful tree and thinking how lucky we are to have what we have here in our little spot in New …
We have come a long way from where “Ethnic Nights” started in professional sports in the U.S. It used to be slapping a “Los” on jerseys, handing out Fortune Cookies and assuming every player whose name ended in “Burg” was Jewish all qualified for “Special Heritage Nights.’ Tons of mistakes, a misunderstanding of culture and …
This past week’s Cynopsis sports media conference reminded us again how powerful storytelling; especially paired to compelling images can be. The ability to effectively communicate a message and build awareness through multiple forms of media; written, visual, spoken is what sets endorsers, brands, teams, leagues apart in the cluttered world of content. Those who are …
Usually the New York athlete story ends ugly. Successful star comes to Gotham and ends his career in tatters, or leaves to find glory elsewhere. Rarely do you find someone like the New York Rangers Mark Messier, who came to Gotham to fulfill the dream of fans that had been harbored for over 50 years, …
Some men are great, others have greatness thrust upon them. Or if you are Houston Rockets General Manager Daryl Morey you are able to afford projected greatness. Lucky or shrewd or a combination of both, the Houston braintrust found themselves with not just one, but two marketing opportunities and potential stars they might not have …
There is no team that pushes its brand…shamelessly, unabashedly, to those interested and disinterested…as the former New Jersey now Brooklyn Nets. Nary a day goes by where some player, staffer, partner is not out doing something in the community, or the team is touting its latest innovations. New players in town? Go to the Yankees …
Last year if you said to a sports marketer the names “Lin Dickey” he or she may have thought you were talking about the former NFL quarterback Lynn Dickey and maybe some kind of retro fantasy camp idea for old Packers or Houston Oilers. Today, especially in the mega-market of New York, the names Lin…as …
One of the more entreprenurial hustles in sport branding is finding ways to creatively capture lightning in a bottle, a few minutes of exposure as a result of timing, luck and smart thinking. Such is the case with people who were able to cash in short term on the Jeremy Lin craze, with websites, bootleg …
It is one of the busiest weeks at the semi-refurbished Madison Square Garden. Hockey led to Gymnastics which led to hockey which led to tennis which led to a week of Big East and the Knicks and then the WWE, all in a nine day stretch. However while the Knicks and Rangers are away, the …
It is almost time for President Obama to start ramping up the engines for the run to November. As the Republicans twist back and forth between Rick Santorum, Mitt Romney and other challengers, the Democrats have stood on the sidelines waiting their turn to start moving against whomever is on the other side. This week …
