Jerry Ferrara

Gaming And Groceries; The Boost Esports Is Getting from NBA2K…

May 3, 2018 by Joe Favorito

I’m not sure if the mainstreaming of gaming, or esports, can get any more of a “traditional” boost than it is getting from the NBA 2K launch. From virtual fans on the opening night stream to now a much needed season long reality show (the first, not the last) on MSG Network hosted by Knicks …

The NBA 2K League Is a Smart Business Investment; Here’s Why…

April 7, 2018 by Joe Favorito

There we were Wednesday, in what was once the Bowling Alley at Madison Square Garden, the original home of “Bowling For Dollars,” also in the space where the WNBA had one of its great initial sendoffs, with the NBA’s newest venture ready to engage new fans with its first-ever draft. With the announcement of the …

Want To Learn About e-Sports? Twitch And Listen In…

March 15, 2016 by eastwin5

Our weekly CUSP (Columbia University Sports Podcast) has had a treasure trove of unique content, which I realized today we should be highlighting when we go live. This Monday’s guest is Nathan Lindberg, Director of e-Sports Sponsorships For Twitch. For those who don’t know, Twitch is to e-Sports what ESPN is to traditional sports. …