JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sunday night my son AJ and I cut away from watching the Mets season end the Jets unravelling to make sure we saw the last quarter…and overtime of the Liberty winning their first-ever WNBA title. It was gratifying to him to see the Liberty win…one of the first sporting events he ever saw live was …
As the NBA season approaches, who are the most digitally engaged…in China? Our friends at Mailman , part of 160/90, released their study this week. The NBA teams, players and legends were assessed across Weibo, and Kuaishou with the usual parameters: likes, engagement, growth etc. Some of the interesting takeaways surrounding the numbers tied to …
We reach this weekend with The Masters here, the NBA and NHL Playoffs getting started, MLB now beginning to move along, March Madness completed, even the Frozen Four to take a peek at, but two other stories on the business side that could subtly, for now, have an impact on global sport and the development …
We wanted to learn even more about sports business in China, so back we go to Mark Dreyer, a longtime media member with UK and Canadian roots who recently launched a great site, China Sports Insider. Here we talk about new faces, new places and new business names you may not know a lot about, …
For thousands of years the west has had a mystical fixation on Asia; now the digital world has brought us closer together than ever before, but the sports business world is still a fluid and evolving mystery to many. With that in mind, we connected with Mark Dreyer, a longtime media member with UK and …
