Perfect Imperfection, Enjoying Diversions More But Caring About Them Less…Thoughts From The Ride We Are on…
I have heard several times in the past year about the “Newspaper strike theory.” The theory goes that if a consumer doesn’t have something for 28 days, he or she will form new habits and will rarely change back. It is the reason, the theory surmises, as to why newspaper strikes rarely if ever lasted …