JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We started our tenth year for our podcast at Columbia with a pair of business leaders who bring big thinking, varied knowledge, deep entrepreneurial roots, and a great understanding pf people to everything they do. One…Howard Handler, is one of the most respected individuals in sports, music and entertainment, having worked across a myriad of …
The snow and ice have fallen; the last fans have left Secaucus Junction; the security perimeter is down and the toboggan is gone from Times Square. So when the dust, or ice, settles, who really won the Super Bowl, other than the Seahawks, the broadcasters and those who were able to cash in on the …
We all know in sports, timing is everything. So it makes great sense, especially in sports that use a clock to measure game length, that the timing category is of great value to both brands and properties, and in many cases, to athletes. Tennis and gold for example, usually have athletes with watch deals well …
The cynical will look at the announcement of the new stadium naming rights deal for the Meadowlands with Met Life and wonder when their premiums will go up. Competitors in the insurance field will look at it and wonder what it will cost them in exposure. Sports marketers will look at the name looming over …
