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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The powers that be had to find dates and locations for the upcoming Presidential debates, ones that will draw the curious and the dedicated to see what to octogenarian candidates will fire back and forth across the stage. The date for the first one? June 27. The conflict that could draw eyeball away? The recently …
The NFL, like most of the major leagues, are no stranger to the glitz, the glamor and the buzz of popular culture. We have power couples from the NBA to MLB to NWSL to the WNBA to the NHL to NASCAR. Musicians want to be athletes, athletes want to be rock stars, and they like …
It’s always interesting to see the players that tackle the early days of NFL Radio Row at Super Bowl. They are usually the gritty ones, the ones looking to push a brand or a platform who may not be the biggest names right away, but they realize the value that the annual pre-Super Bowl extravaganza …
So I had no idea NFL players could not do individual deals for one of the most lucrative categories in the business…alcohol. So kudos to Coors Light for finding a way…kinda…to get an all star endorsement without the actual endorsement, and using ingenuity and humor to cut through the clutter. The digital campaign has Patrick …
Sometimes it’s the simplest of idea, the chanciest of meetings, that lead to a Eureka moment that can help many. Here is a great example of what a young boy on the mend and an NFL players can do together to help others. In September 2014, Michael Siroty, then nine years old, tore his meniscus …
Time for a little best practices roundup from the past few days…from Arizona to New Jersey… Stunts Gone Wrong Still Pay Off: There is the adage that any publicity is good publicity, so the Arizona Sundogs of the Central Hockey League should take note. The minor league team sent its captain and three members of …
