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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Sometimes some of the most fun ideas come from the most unexpected places. Case in point, last week we had colleague Gillian Kemmerer in our class at Columbia to talk about her unique experiences working in the KHL pre Ukraine war, and she brought up several opportunities and best practices she had seen or heard …
With all the continued talk of cord cutters and big dollars looking for unique content, traditional broadcasters are always looking to amend and reinvent. For the newer players in the marketplace, it is more about TV everywhere and finding and building an audience that needs to make you the destination for all things in a …
While Sochi 2014 continues to march on into its second week, its stars, especially the American stars, are coming into focus in some of the larger platform events that casual fans love. The misses of Shani Davis and Shaun White continue to leave new openings for bobsled, figure skating and perhaps even more than ever …
The NHL survived and thrived during after this past year’s lockout, leveraging a breakneck schedule and some new faces, as well as an ever-improving relationship with NBC, to push new interest in the sport heading into a full slate of games in 2013-14. Still with their disputes settled, there was still uncertainty if one of …
As we fast approach the holidays it’s amazing the difference…or rather…the indifference is in the sport and business world with brand NHL. At this time last year the sport was buzzing with hot franchises in key markets like New York, Philly, Boston, and Los Angeles. The league and its partners were gearing up for a …
The great thing about the digital world we live in today is the immediacy we can share unfiltered information. The downside of course is the amount of useless crap that gets thrown against a wall hoping that useless facts or ideas can be shared and internet sensations started. Still, through all that sharing, there are …
The sport of professional hockey has seen landmark growth in recent years. From successful Olympic events to the growth of the KHL to the NHL’s resurgence on all fronts, brand hockey is probably as strong as a global platform now than ever. However this past summer, the untimely and shocking deaths of several players, from …
The post-game rioting aside, the recently completed NHL Finals between Boston and Vancouver capped what was another huge step forward in terms of visibility and brand growth for the NHL. Even in New Jersey, where the Devils horrific start doomed their playoff hopes early, New Jersey continued to make off-ice progress in growing their brand …
