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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …
There continues to be such hype and talk in sports, team sports in the US, about second screen usage, OTT, added content, driving engaged viewers to engage in conversations around the live event. However at the same time brands and networks are still tied to the ever shrinking and elusive rating as the benchmark for …
A little weekend roundup of some smart best practices the last week or so, all with a football tie… KISS Fans The Flames For AFL Interest: it has been years since the Arena Football league has been on the radar screen for most fans and brands nationally. The League which brought us football on an …
