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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Several years ago, I asked an official at the Premier League what it would take to play games, or even expand and add franchises in the United States. “A first mover with a huge amount of money and motivation,” he said at the time. There were other challenges over 15 years ago, ones which are …
While the talk about the next great revenue streams for teams and leagues continues to be focused on sports gambling, or how to make more noise with gaming and esports, the NBA announced the unlocking of a new cabinet this week which will have ancillary and immediate benefits for teams looking to expand dollars and …
The following originally ran on Portada There is no doubt that over almost a quarter century, Major League Soccer (@MLS) has built a North American brand that has elite status, proactive marketing, a young, engaged fan base and a diverse and growing ownership group that has put professional soccer not just on the map, but …
The following originally ran on Portada The global airlines category in and around the elite world of soccer can be elusive and sometimes difficult to navigate, with many carriers choosing to spend their marketing dollars on sports more locally than around the world. However, a handful of carriers, especially those looking to expand brand into the Americas, …
The following originally appeared in Portada by colleague Jerry Milani… While in the States much is being made about professional teams investing in esports franchises, or the creative advances the NBA (@NBA) is making with the NBA 2K League (@NBA2K) which concludes this weekend, the work global soccer brands have made, and are still making in the …
Below originally ran on Portada… For over a decade, the elite football clubs of the world have made the trek across the pond or up from South America for summer friendlies—training matches for the most part as they prepped for their regular seasons. All have seen the growing market in and around American football, and …
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
This piece orginally ran as part of the content we are doing for Portada…check it out there as well as all the other new stories on soccer and Latino Sports Marketing as well. First we saw him in his underwear in a hotel hallway, now he is trying to play American football in a spot …
A few weeks ago I wrote a post about being 10 years out from Madison Square Garden, and the lessons learned along the way. This past week was one of the most unique I can ever remember, and not only did we get through it but we thrived on it. Now not that this can …
While clubs from around England and Europe see the United States as a new Revenue Stream, They Aren’t Willing To Truly Understand This Unique Market. Bayern Munich has put down roots trying to build their brand, Chelsea and Roma have launched grassroots programs and Manchester City has their investment in NYCFC, but colleague Rick …
