JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
There was a time not too long ago when an “invasion” of non-American talent, especially young talent, meant a cause of great concern for sports which sought relevant in North America. Tennis and women’s gold were two that were always worried that stars with accents would not appeal to mainstream eyeballs and brands, and even …
Tuesday marked the 29th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
The self-expression for dollars went from interesting to ridiculous this past week. While the ongoing debate over JR Smith being potentially fined for the Supreme tattoo he now wears gained more steam as the NBA regular season approaches, the New York Jets running back Isaiah Crowell got advice from someone who told him that doing …
Patches, who cares about patches? If you are a brand that is looking for a quick splash, sometimes without explanation, then finding your way through a patch is an interesting disruptive way in, although with the NBA, at least on the team side in the US, that changed last year, with now all but eight …
When the NBA first announced they would go the patch route, there was a lot of speculation over the who and the what and the how on the program. Added value to big partners? Brands buying in on multiple teams? Maybe one national sponsor? Would anyone take the bait and at what price? As we …
