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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We are lucky to have a student from Elon University, Noah Zaret, working with us this summer. We have asked Noah to go back and break down some of the best episodes of the CUSP Show, the Columbia University Sports Podcast. This time we selected three hot takes…NFT’s, global soccer and the marketing of the …
The Jersey Shore is always an interesting barometer for what America is thinking, from politics to pop culture. It’s mix of people from as far away as Canada and Europe as well as the surrounding states, but people young and old into a fun melting pot which always makes for great people watching. Ironically, the …
Juan Mata has seen success in soccer at every level and has parlayed that success into millions of dollars in contracts and sponsorships throughout his career, which now has him starring for Manchester United, arguably the most impactful sporting brand on the planet. So how is Mata looking to seize that stage going forward, with …
The growth of soccer in the United States has been well documented on all levels, from the grassroots efforts of USA Soccer to all that MLS has done on the professional side. Even more interesting is the business interest some of the biggest global brands in the sport have taken with the game in the …