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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
When talking with several executives this week about the launch of new leagues this month in volleyball, basketball, and golf, as well as all the niche sports vying for coverage and the mainstays we keep defaulting back to, one question kept coming up…who is the audience, and more importantly what’s the reason you are giving …
It had been a long time since “The Frozen Tundra” hosted a college game; 1983 to be exact, when the St. Norbert Green Knights faced the Fordham University Rams in “The Lombardi Bowl,” before a few hundred people as the two (then) Division III schools with ties to the legendary coach (the Packers train at …
In recent years a number of minor league baseball teams and second division soccer teams have tried to make themselves “owned by the people.” The thought is simple…sell fans stock, make them owners and then let them participate in management decisions as part of a “people’s team.” A few venture sin the United States were …
