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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Like everything else this past week, Radio Row…there is a rumor that name may change next year… in Las Vegas seemed to be bigger, busier and had more life than quite some time. The entourages for the obscure were bigger, the amount of outlets were bigger, the buzz was louder. Maybe it was because it …
I’m a fan of the disruptive underdog, so my hope is that every spring football league coming and already here finds its financial foothold and its audience. I’m less concerned about the field talent, although the stories are vast, I’m more interested in those making the sausage for Fan Controlled Football, the USFL, the future …
A few weeks ago, we turned in the minivan for a hybrid CRV. All has gone well with the new ride, but it reminded my how much “hybrid” is going to keep playing into our person and professional worlds as we transition into a place where face to face and “virtual” will have to find …
“The NFL has hurt Papa John’s shareholders.” Whether that is really true (and several other chains have had fun building off of the narrative) its rough stuff for a league to hear from a top sponsor, this one from the pizza chain’s CEO Jon Schnatter. As we draw closer to Thanksgiving and the expected chatter …
As one high net worth individual said to us a few weeks ago, the purchase of a sports franchise in the U.S. is like buying a Picasso; they ability to buy one is rare, and the value never goes down. So we have seen recently with the pending sale of the Florida Marlins and the …
On a Friday morning a few weeks ago on the third floor of a pretty deserted mall in downtown Las Vegas we got to see a bit of the future; the future of scalable and engaged eSports, the future of how the distressed mall business in America may find a way to revamp as it …
Professional Bull Riders (PBR) likes to say there are two athletes to every PBR ride – a human cowboy and a bucking bull. Indeed, one element distinguishing PBR from other sports is the nature of the action on the dirt. In the same ring, PBR pits a lightweight versus a heavyweight: a 150 lb. cowboy …
The past few weeks have been another whirlwind of activity around the fantasy sports and gaming space. While states line up with their newly formed regulations on daily fantasy sports as the NFL preseason approaches, the continued debate over when and how legalized sports betting will take place continues to roll along, and every time …
There is a battle going on in the State of New Jersey that, if played out in favor of the state, will open up and endless trough of marketing and spending dollars for professional sports going forward, one that could help keep costs down for tickets, ease burden on stadium improvements and in many ways …
Someday sports fans and team owners may have New Jersey Governor Chris Christie to thank for games that are more engaging and for a revenue source that does not yet exist in the United States. Christie this past week continued his strong push to challenge the Federal Law that does not allow sports betting anywhere …
