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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last week an article appeared that the University of Akron was dropping almost 80 degree programs and would be adding “esports” to the curriculum as both a competitive endeavor and as a general student activity. That announcement was followed by the grand finale of the first NBA 2K season, and sadly, with the tragedy …
It is with lots of anticipation that the world of competitive gaming and esports will take even more of a collective mainstream stage as 2018 begins. From the launch of the Overwatch League and the NBA 2K league to investor pools growing, as well as the continued expansion of Amazon-owned Twitch and other streaming platforms; …
It’s back to school season, and that means for many a renewed interest in the business of college sports. One that many will be watching, albeit still quizzically, is the rise of esports and gaming on college campuses, not as much as recreation (where it has been for decades) but as an intercollegiate activity of …
The following was primarily written by colleague Jesse Ghiorzi director, brand strategy for CHARGE Big brands, big money, young fans and professional teams from traditional sports are all heading to eSports, but it still seems like the Wild West out there. There’s no clear top league or major event(s) that crosses over to the mainstream …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …
There has been much made of the sexiness and growth of eSports, and with the growth and buzz comes considerable debate. When you are working in the mainstream billion dollar business of sports globally, where exactly does eSports fit? Fad, phenomenon, surrogate business, parallel opportunity, engagement tool, nuisance; all of those listed, none of those …
We keep talking about eSports as growing business, but where did it all come from? Here is a brief primer on how we got to where we are… It is generally accepted that eSports began in 1980 with Atari’s Space Invaders Championship in the US. This event attracted more than 10,000 competitors and led to …
It is a smart natural business progression which will create content, potentially fill some arena dates, expand brand partnership options and hopefully engage younger casual fans with a mature and thriving property; those are really the reasons why the NBA 2K eLeague announcement makes great sense for all involved, from teams to media partners. The …
The following was co-authored by Columbia student Maurice Eisenmann… We are now heading towards “March Madness,” and on college campuses, a growing number of schools big and small, another type of madness is breaking out; collegiate eSports madness. Collegiate eSports, that is eSports that will involve competition amongst American colleges, is moving to a …
The interest and crossover between mainstream sports business and the world of eSports continues to heat up, with yet more teams, athletes and brands looking to the space as a source of fan development, content and potential business opportunities. With that in mind we looked north to Montreal, one of the central locations for innovation …