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Lionel Simmons

The Knicks Reminded The World That New York’s Relevance Still Matters…

 For some time we have been told, and probably, convinced ourselves, that New York and winning did not have to be part of the formula for sports business success. Tom Brady and Steph Curry, Lionel Messi and Caitlin Clark, LeBron James and Shoei Ohtani etc. etc…all have done pretty well coming into New York but …

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The Isles and the “I-Man:” Viral Storytelling Success, 30 Years Apart

Anyone who knows the history of Lou Lamoriello will know that this was not a carefully planned social play by the Islanders this past week, but even the legendary NHL President of Hockey Operations and GM, who always pushes to keep distractions down…way down…with the teams he runs, can’t be all that upset with the …

Read moreThe Isles and the “I-Man:” Viral Storytelling Success, 30 Years Apart