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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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LIV golf

The 14 Percent Solution Is Maybe Not The Right Answer…

April 18, 2025 by Joe Favorito

There are so many new leagues popping up I am beginning to lose count. Soccer and lacrosse, rugby and volleyball and volleyball and volleyball. Table tennis and women’s baseball. Yet another crack at Indoor football. Another women’s basketball league. Winter sports. Golf. Track and Field. The beat goes on, and personally I hope they all …

Read moreThe 14 Percent Solution Is Maybe Not The Right Answer…

Halfway Through 2023…What A Ride So Far…

July 2, 2023 by Joe Favorito

Saturday I was in the Verizon store begrudgingly getting a new phone and I was talking to a mom and her daughter next to me. The mom. About my age, was bemoaning all this “technology” and how the ‘80’s and the ‘70’s was better. I laughed and looked at the daughter, who was 22 and …

Read moreHalfway Through 2023…What A Ride So Far…

“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

June 8, 2023 by Joe Favorito

“This is the business we have chosen.” I was thinking about that line from The Godfather from Hyman Roth (The legendary actor Lee Strasburg) as all the PGA Tour LIV Golf news played out, and continues to play out over the coming days, weeks and months. It is the latest, and not the last, time …

Read more“This Is The Life We Have Chosen”…The World Of Being On A Global Sports Stage Gets More Complex…

LIV Golf and The CW Looks Similar to IFL and MyNetworks From Back In The Day…Any Lessons To Be Learned?

January 21, 2023 by Joe Favorito

This past weekend we had a strange sense of “Déjà vu” as LIV Golf announced their broadcast deal with the CW. On the one hand was a network with no sports to speak of saying the right things about finding a way into the valuable area of live programming. On the other hand you have …

Read moreLIV Golf and The CW Looks Similar to IFL and MyNetworks From Back In The Day…Any Lessons To Be Learned?

Ari, Phil, Saudi Money and The Heroes and Villians of LIV Golf…Is The Juice Worth The Squeeze?

June 9, 2022 by Joe Favorito

Right after Donald Trump was elected to the presidency I asked a friend of mine, a deep Washington insider who had worked on numerous campaigns and had spent a good amount of time around the Kushner family (even though he was a hard line Democrat, that’s business) if all the things the newly elected POTUS …

Read moreAri, Phil, Saudi Money and The Heroes and Villians of LIV Golf…Is The Juice Worth The Squeeze?

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JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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