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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …
A few weeks ago we wrote about the growing role of Director of Fan Confidence for professional sports teams, the person who is overseeing not just how clean a facility is, but how comfortable fans believe they are when returning to a venue. While teams keep pushing for faster lines, cleaner and safer bathrooms, contactless …
Vin Scully, social influencer. The longtime, now retired voice of the Los Angeles Dodgers, conscience of all good in baseball and Fordham University grad recently joined Twitter, and has been posting his thoughts, pictures and anecdotes to a growing number of fans, some of whom certainly know of him but don’t know a lot about …
Two men, opposite sides of the country, both woven into the fabric of America through legendary careers in media, both will call it a professional day for the most part this week. One is Vin Scully, the other is Charles Osgood. One greets you every Sunday morning on CBS and several times during the week …
The following summary was created by Columbia student Kelly Carroll. This post is another in a series from the Columbia University Sports Podcast, a 360-degree view of the sports business from the people leading it. Each podcast is approximately 35–45 minutes in length, and features industry insiders from all aspects of the business—from brand executives …
The explosion of innovation in all things sports business and technology has created a gold rush for new ideas. However like the gold rush, many chase dreams of financial success only to leave with worthless pieces of lead, and sometimes, ideas stolen or good concepts that never reach maturity because of bad business planning. Into …
As we have mentioned before we would like to highlight some of the best of the best in communications and marketing more regularly with a short q and a. We start it off with Arizona Diamondbacks SVP, Josh Rawitch. One of the most respected team communications executives in professional sports, Josh Rawitch is entering his …
Save for this past week’s Hall of Fame announcement and the on-going Alex Rodriguez drama, baseball’s Hot Stove is on a low simmer for the next few weeks (except for the New York opening of “Bronx Bombers” on Broadway, of course). However in Australia it is mid-summer, and one of the world’s other global stick …
The shaving industry has perhaps never been bigger. From products like Headblade to mail away shaving clubs to The Art of Shaving and King of Shaves chains, hair removal is spending more time courting males than ever before with slick promotions, viral videos and immersive experiences. Whereas earlier generations were focused on keeping hair, now …
It has been a landmark year for the storied brand of the Los Angeles Dodgers, but not the way fans and officials probably hoped. The McCourt divorce trial, a vicious assault of a fan in the parking lot, financial troubles, dwindling attendance and a team that underperformed on the field have led to a tough …
