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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It was another great week of listening and learning on the road, and we will do a little summary of the best takeaways in the coming days. But first, one observation to consider. While the World Congress of Sport was going on in Nashville this week, there were several other events in New York and …
I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …
There are lots and lots of buzz…and business being done around “women’s sports” as we probably all know. Comments like “arrival,” “movement not moment,” “get on board” are bandied about time and again. Yet for all the enthusiasm there is still the whispering that certain teams and leagues are still in their relative infancy compared …
This week our podcast is with Sarah Unger and Linda Ong, the cofounders of the firm Cultique, which has made an amazing business out of helping brands understand and activate in and around cultural relevance on every level. One of the things that came up was the idea of the “Permanent Emergent.” Those are the …
Here is the second in what will continue to be a series of key communicators and their thoughts during this challenging time. We started with Kirk Reynolds, Ray Ridder of the Warriors and Josh Rawitch of the Diamondbacks, and now spread out to other s areas; esports, the NHL, Bundesliga and the NBA. We thank …
Here is the latest trio of Columbia University Sports Podcast (the CUSP Show) that we have had in the past few months. We love talking with some of the digital disruptors and first adopters changing the furniture in the room for sports business, media and tech, and these three are a great example. You can …
The following originally ran on Portada The Ryder Cup (@rydercup) is history and most of the U.S. starts preparing for the colder weather and maybe more indoor activities, so we thought it would be good to take a look at the sport of golf. Coming off a marketed increasing upswing led by Tiger Woods (@TigerWoods) resurgence and a …
Brands and fans love records, official or not. If you can tie to a “first,” a “biggest,” a “largest,” it always helps in the sell. So with that in mind, even golf can find a way to aggregate and generate some great buzz and fun, tied to cause. Every year, American veterans return home from around …
We hit a bit of a lull between NHL All-Star Weekend, the Super Bowl, Australian Open done and NBA All-Star weekend next week, so what better time to talk NASCAR communications. The 2015 season will really open with Daytona on February 22, but the business never really slows down these days. One person who has …
It’s hard to get anyone in sports business to agree on anything, let alone a charity of choice. However one thing that is universally accepted this time of year is that the March of Dimes annual sports luncheon is the place to be every December. Over 600 attendees fill the ballroom of the Waldorf Astoria …
