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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
W e are big fans of all cause marketing and social responsibility can do to make us better humans, so we asked my colleague Howard Brodwin at Sports and Social Change to give us a list of what’ was on his radar as we round out the year… Back (adverb) – in the opposite direction from which …
A few weeks ago, on our podcast with Dave Clawson we talked about the steep learning curve the universities are on in terms of communications and storytelling tied to athletes and even coaches. Clawson pointed out that the professionalization brought forth by NIL, along with the transient nature of athletes due to the transfer portal …
This past week I was talking to a colleague, and he said something to me which both surfside and delighted me. “Did you see that Kenny Klein has been sitting next to the St. John’s bench? I thought he was retired, what a great thing they brought him in to help.” Most probably won’t know …
There have been so many worthy tributes written about our friend Jim Hague, take the time to read a few of them here and here. While I made my way to St. Paul’s The Apostle Church in Jersey City Thursday for his last sendoff I wasn’t exactly sure what to expect. The high school coaches …
When Fairleigh Dickinson University won their game in Dayton this week, my thoughts were not of coach Tobin Anderson and his athletes, it was of the support staff who would be going on a ride of their lives, and hopefully were able to enjoy and learn from it. After all, FDU, not far from home, …
As we sit here on a very cold Saturday morning in late March in New Jersey scrolling through the numerous storylines about St. Peter’s University’s run to the Elite Eight, there is one word that again smacks us in the face that needs to be recognized. Joy. Now there is going to be much cliched …
Two weeks ago late on a Wednesday night for the MAAC Quarterfinals at the Atlantic City Convention Center, St. Peter’s University Men’s Basketball coach Shaheen Holloway entered a press conference room after the Peacocks dispatched Fairfield University on their way to the MAAC semi-finals and eventually the conference championship game. In the room was my …
On Friday March 11, two years to the day the world began the massive shutdown due to COVID and all the fear and chaos that we have experienced, I walked into a WAWA on Long Beach Island to get a cup of coffee. It was a beautiful very early morning, having come from spending a …
Anyone who knows the history of Lou Lamoriello will know that this was not a carefully planned social play by the Islanders this past week, but even the legendary NHL President of Hockey Operations and GM, who always pushes to keep distractions down…way down…with the teams he runs, can’t be all that upset with the …
I’m not a huge country music fan but like every genre, there are lyrics that play to a bigger audience and storytell to a really wide world, and one of those is Tim McGraw’s Humble and Kind. Several examples of that song played out in real life this past week, and served as a great …
