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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
If baseball was very, very good to Chico Escuela (young folks, Google that), the Western culture explosion continues to be very, very good to PBR. Capitalizing on the so-called “Yellowstone Effect,” PBR is riding a Western resurgence not seen since the Urban Cowboy craze, as the toughest cowboys and most powerful bucking bulls stormed into …
There is a scene in the TV show “The Odd Couple” where Felix and Oscar are trying to fly to Houston together to help eliminate Felix’s fear of flying. It was optimal as Oscar was going to cover a Houston vs. San Diego NFL game and they could travel together. The problem was the plane was …
At PBR events around the country, fans in the stands are wont to stand up, pour a cold one into their boot, and drink up. Last Saturday night at sold-out Madison Square Garden, the brew went into one fan’s adidas, and the crowd went nuts just the same. PBR threw a party this past …
Last Friday morning, getting ready to ring the New York Stock Exchange’s opening bell, the cowboys of PBR walked onto the trading floor to hoots and hollers of “Yellowstone! Yellowstone!” That’s all right with PBR Commissioner and CEO Sean Gleason, though when comparisons of his sport’s increasing popularity are made with cable’s No. 1 drama, …
The last few weeks we have continued to see the axe fall as teams and leagues and media properties struggle to figure out how to bridge the next few months as we try to return to some sense of business normalcy in mid 2021. No matter where you work today, especially if you hit a …
It is 2020 and we all know how traditions have been reinvented or thrown out the window, only to be restarted in the future, and that’s OK. As we have heard from health officials so many times, the Virus does not have our timeline. However, I did realize this morning, here in the gap between …
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
With the Pro Bull Riders invading New York this local football-less weekend, here is a good one to start the year… Sometimes, breakthrough PR opportunities come from a seat-of-the-pants reaction to breaking events. When “Charging Bull,” the iconic Wall Street bull known all over the world was attacked and damaged last September by a disturbed …
We live in a time of hiding behind emails or text messages, having “Facebook friends,” or “Twitter relationships,” yet the experience of sitting and talking with someone; or even randomly crossing paths with an old, or new, friend or colleague by getting out and about is invaluable. This past week, stops at the Big …
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
