JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
All I was doing was cleaning out my bag. That’s it. There I had collected ticket stubs from the last six or eight months from everything from Off Broadway shows to Minor League Baseball to Army Navy football to soccer to college basketball. A nice pile that I keep in a small book. Each gives …
“Open Big.” PBR’s season-launch strategy is to bust from the gate like a raging bull. Considering parent company Endeavor’s deep roots in Hollywood, that objective makes sense. Like blockbuster films, sports is a momentum game. It’s hard to move forward if you begin by going backwards. For the past 13 years, PBR has launched a …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball …
As any team, league or brand looks to grow audience, it is sometimes pretty easy to forget about the core; the supporters that got you to a certain level. Sustain you through the hard times and most importantly, stay brand loyal and engaged virtually 24/7. Chasing the shiny toy, the new social platform, or the …
Every once in a while the venerable sport of Roller Derby makes a bit of a splash. Now it is coming back tied to a cause. Make ‘Em Bleed, is a partnership with The American Red Cross to use the fun off beat entertainment spectacle to draw consumers in to donate and raise awareness for …
As we move into Championship Week and fully into March Madness, the sense of underdog success permeates the air. It is totally unlike the big-time sports business feel of college football, which generates millions for select schools competing at the highest levels, but has little of the mystery and mystique of the NCAA Men’s Basketball Championship. The …
There are so many great examples of hustle the lead to brand building, exposure and buzz: here are three for the week worth noting. Fatima And The Caps’: The value of just showing up always has its advantages. In December, executives from Monumental Sports had former NHL star Peter Bondra along on the trip for …
The broad and lasting implications of the recent Presidential election will ultimately be measured in the history books. What can be immediately affirmed are the folly of polls and the upending of conventional wisdom. For example, uncertainty from a Trump victory was supposed to crater the stock market. Instead, our 401Ks have been treated to …
It was 10 years ago Thursday that I got the call to go down for a casual meeting with my boss Barry Watkins which turned into my last day at Madison Square Garden. Change of philosophy, roles, duties etc., and it was time to part ways after seven seasons that started with Jeff Van …
There are few brands in the Northeast that use sports more as a platform for awareness than Amtrak. From New York to Boston to Philly to Washington, fans cannot watch a broadcast or attend a game without some kind of call to action by America’s premier national train service. It is with that in mind …