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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Monday marks the 30th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
Tuesday marked the 29th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
Tuesday marked the 28th anniversary of the passing of Arthur Ashe from complications from AIDS. One of the sad ironies is that he was offered &and was going to accept head women’s tennis coaching job at Fordham when he found out and informed then athletic director Frank McLaughlin that he had to pass on the role. I was …
The following was compiled by Columbia student Matt Walker… “Working in sport, you learn how to delegate and surround yourself with good people. Sport truly is a team effort”. Former NBA Commissioner David Stern performed a Q&A interview with Sport’s Business Radio’s Brian Berger at The Player’s Tribune office in New York last week.. Students …
It was a long drawn out public mess, this Los Angeles Dodgers sale. It ended up with a diverse group of successful businessmen, from sports and entertainment, taking control of the assets of a legendary brand gone astray for a cool multi-billion dollar asking price that probably had the late Bill Veeck, one of the …
Twenty years ago this Monday we were returning from a Patriot League meeting in Bethlehem, Pa. and were about to cross the George Washington Bridge when a report came on the radio that NBA Superstar Earvin “Magic” Johnson had HIV. This was in the days when HIV was thought to be a death sentence, and …
