Manny Machado

Gritty Move Over; Harpermania Takes Philly…

March 12, 2019 by Joe Favorito

There is little doubt that one of the most buzzworthy stories of the winter in the City of Brotherly love has been Gritty, the Philadelphia Flyers love em or hate em mascot who became quite the viral sensation. Not to take anything away from the Eagles, or the playoff bound Sixers or even the Flyers …

Leaders Agree: Baseball’s Latino Stars Set to Take Center Stage in Business Too

July 21, 2018 by Joe Favorito

The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …