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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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March Madness

Own The Mistake, Build The Bridge…Good Lesson Observed This Week…

March 28, 2025 by Joe Favorito

The past few weeks, through events, cups of coffee, pregame conversations, post event scrums, and most importantly listening and watching people ply their communications trade from a distance, we have been reminded of the challenges and opportunities of communication in sports, media and entertainment big and small. With all the pressure we certainly have our …

Read moreOwn The Mistake, Build The Bridge…Good Lesson Observed This Week…

On A Special Day, A Reminder Of Qualities That Resonate…

March 19, 2025 by Joe Favorito

Let’s get this out of the way…St. Patrick had the better PR person. St. Joseph, he preferred to stay in the background. However if the devil (pun intended) is in the details, I will take pastry over salted red meat every day. And today if I were to make a wager, I would take scrappy, …

Read moreOn A Special Day, A Reminder Of Qualities That Resonate…

It’s March. It’s Time To Ladder Up for One of the Best Niche Sponsorships In Sports…

March 17, 2025 by Joe Favorito

There they were at the end of both sides of the court waiting to take their rightful spot on national TV as VCU claimed the Atlantic 10 Tournament title over George Mason on Sunday afternoon. The ladder guys. So, as March Madness arrives and Championship Week is done, kudos again to one of the most …

Read moreIt’s March. It’s Time To Ladder Up for One of the Best Niche Sponsorships In Sports…

The Value of Passing On March Madness Experience and Institutional Knowledge…

March 2, 2025 by Joe Favorito

This past week I was talking to a colleague, and he said something to me which both surfside and delighted me. “Did you see that Kenny Klein has been sitting next to the St. John’s bench? I thought he was retired, what a great thing they brought him in to help.” Most probably won’t know …

Read moreThe Value of Passing On March Madness Experience and Institutional Knowledge…

March Reframe: Empowering Ahead vs. Just Looking Back…

March 1, 2025 by Joe Favorito

I am a big believer in reframing older messages. You twist a phrase, move a comma, look at something from a different angle and suddenly there is a new message. I have talked about this numerous times with my college colleagues and have written about the difference between investing and donating, and how that little …

Read moreMarch Reframe: Empowering Ahead vs. Just Looking Back…

Get It Done Early and Other Thoughts of Pitino Success…

February 26, 2025 by Joe Favorito

I have a pretty good collection of sports and leadership books from over the years, many of which I do pull out from time to time and look at things I bookmarked when going through them back in the day. Sometimes they ring hollow given the advancements in the world today, but more often than …

Read moreGet It Done Early and Other Thoughts of Pitino Success…

April Fools Boos, Pivoting Quickly For Success, And Remembering Not To Take Our Business Too Seriously…

April 7, 2024 by Joe Favorito

Last week we reached out to quite a few teams, leagues and brands to ask about their potential April Fools Day plans.  After all for decades creative and entrepreneurial folks have taken advantage to out one over on a passionate public (here is a look at some from recent years), so this year should have …

Read moreApril Fools Boos, Pivoting Quickly For Success, And Remembering Not To Take Our Business Too Seriously…

Heroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

March 31, 2024 by Joe Favorito

According to my colleague Randy Walker, March 31 is the anniversary of the day young Martina Hingis took the number one spot on the WTA Tour, making her at the time the youngest man or woman to take the top ranking…gender didn’t matter, story did.  I know this because I remember exactly where we were …

Read moreHeroes And Villains Make Us Care…And Combined With Brand Investment Is Making Us Love Women’s Hoops…

“They Are Good Copy”…Lessons From The Road This Week

March 23, 2024 by Joe Favorito

Quite a while ago when we were at the WTA Tour, our leader at the name, a self-proclaimed “reformed lawyer” named Bart McGuire, was asked whey women’s tennis grabbed so many headlines and had such a strong business story. He always said: “Our athletes are not just great tennis players, they are good copy.” Now …

Read more“They Are Good Copy”…Lessons From The Road This Week

‘March Madness’ of A Different Kind…Finding The Indy Career Path…

March 2, 2024 by Joe Favorito

It is getting to be March Madness time.  As “The Big Dance”  approaches,  the hand wrenching for those who make the show will heat up, and it can be arduous for those on the outside looking in. So many factors have to fall in place to make things work. Ironically as we head toward COVID …

Read more‘March Madness’ of A Different Kind…Finding The Indy Career Path…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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