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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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March Madness

As March Madness Approaches, Werner Ladders Increases Its Reach…

March 1, 2020 by Joe Favorito

As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  The NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important …

Read moreAs March Madness Approaches, Werner Ladders Increases Its Reach…

Early Taste Of March Madness In Charlotte: The CIAA Tournament At 75…

February 28, 2020 by Joe Favorito

The continued value of Historically Black Colleges in the lexicon of college athletics continues its renaissance this weekend when the Central Intercollegiate Athletic Association (CIAA Basketball Tournament) takes place for the 75th time in Charlotte, NC. The tournament annually draws more than 100,000 people to its games and surrounding activities and more than 130,000 are …

Read moreEarly Taste Of March Madness In Charlotte: The CIAA Tournament At 75…

Still NIL, Someday An Athlete Like SFA’s Nathan Bain Can Capitalize On Their “Shining Moment”

November 27, 2019 by Joe Favorito

There has been so much debate over the use of athlete likeness for commercial purposes in the past few months, and the debate, along with the state declarations of support with laws that will support, are going to go on for some time. Much of the focus still remains with big time, big exposure schools …

Read moreStill NIL, Someday An Athlete Like SFA’s Nathan Bain Can Capitalize On Their “Shining Moment”

Mizzen+Main Keeps Taking Disruptive Shots: Sets Sights On Phil and The Masters Again…

April 9, 2019 by Joe Favorito

The menswear category around athletes and coaches has always been a hidden gem, and more and more brands are looking to find their way in, especially with fun and disruption. One of the more creative in the past year has been Mizzen+Main, and as they approach the one year anniversary of their viral win dressing …

Read moreMizzen+Main Keeps Taking Disruptive Shots: Sets Sights On Phil and The Masters Again…

Coach Cal And The Rest; March Madness Coaches On Social: The Annual Look

March 19, 2019 by Joe Favorito

As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …

Read moreCoach Cal And The Rest; March Madness Coaches On Social: The Annual Look

Werner Ladders Back For March Madness…Again

March 8, 2019 by Joe Favorito

As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  the NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …

Read moreWerner Ladders Back For March Madness…Again

Authentic. Engaged. Fun. Different; Why UMBC Seized The Weekend On Social…

March 20, 2018 by Joe Favorito

By now the praise not just the University of Maryland Baltimore County men’s hoops team but their social media work has been well documented, and has certainly cemented the Retrievers as one of the feel good stories of March Madness both on and off the court. Some great takeaways from how UMBC engaged should be …

Read moreAuthentic. Engaged. Fun. Different; Why UMBC Seized The Weekend On Social…

March Madness Coaches On Social? Coach Cal And Then Everyone Else…

March 13, 2018 by Joe Favorito

As we tip off March Madness, the good young people at the Complete SET Agency took a look for the second year in a row at the social footprint of the head coaches at each school. The coaches, especially in the highly visible worlds of football and basketball. At the biggest levels they are well …

Read moreMarch Madness Coaches On Social? Coach Cal And Then Everyone Else…

Werner Ladders Leverages March Madness Again…

March 10, 2018 by Joe Favorito

As March Madness gets going, kudos again to one of the most unique, niche sponsorships in sports: Werner Ladders.  the NCAA still has its  official net cutting scissors (Fiskars) and traction wipes (Slipp-Nott), but Werner remains one of the few brands that seems to always find its way to the camera, and the most important celebratory moments during …

Read moreWerner Ladders Leverages March Madness Again…

Five Days In The Desert: Vegas Makes Its Sports Business Gamble…

March 6, 2018 by Joe Favorito

When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …

Read moreFive Days In The Desert: Vegas Makes Its Sports Business Gamble…
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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