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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …
There are many experiences that are throwback at The Masters each year, and because of the prestige of the event, there is a perception that few things change. Cheese and Pimento, no cell phones etc etc. However, there is lots to listen and learn about how the event is also moving forward in areas like …
It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …
It’s great to have convergence at a time of year when we are all looking ahead to brighter, longer days as we shake off the cold and the gloom. It’s also nice when two of those events crossover. Today is Groundhog Day, and yes the critter in Pennsylvania saw his shadow…so six more weeks of …
“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …
My friend Dave Siroty is a curious learner, always asking questions and seeing what’s around him. We love to talk about the cool things you can see and learn if you are willing to engage and meet new people. Case in point from Dave this week…a niche business with a big upside…or downside depending on …
“One thing is for sure, you never f#ck with a streak.” Crash Davis’s line in Bull Durham obviously speaks to the superstitions and the razor thin line of success in and around any kind of athletic competition, and who knows what really works and doesn’t, but that’s part of the fun right? More important …
It sounds silly or self-evident but the value in connecting past to future fandom lies in those who have worn the uniform, or walked the sidelines, even for a few moments. Regardless of the score, or the record with few exceptions either on the pro or college side, the value of connecting to alumni as …
Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …
I like seeing the little things, because it’s the germination of those little seeds that can have a big impact over time. A few cases in point from the last few days. I made a trip down to DC overnight this week to see my colleagues at Monumental Sports and Entertainment open their new District …
