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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s great to have convergence at a time of year when we are all looking ahead to brighter, longer days as we shake off the cold and the gloom. It’s also nice when two of those events crossover. Today is Groundhog Day, and yes the critter in Pennsylvania saw his shadow…so six more weeks of …
As we head towards both the World Series and Halloween in a time where message spin has probably never been greater…some thoughts on how we frame things. “It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in …
It’s Labor Day, time for a few notes and shout out. Dated Tees. Last week at the US Open a longtime colleague of mine pointed out that a majority of the tee-shirts now being sold did not have the year on them. He mentioned as an annual visitor it was a source of pride to …
One of our two summer interns, James Gumina, is heading back to Yale to lead the Sports Business Club. His posts this summer have been very insightful. Thanks James for giving us your time and effort all summer long. A Series of Reflections As a young person in an age of limitless information, there are …
We love listening and learning from those just starting the journey, and this summer one of our interns, James Gumina, a student at Yale who has launched the school’s sports business club, has volunteered to give us his thoughts on what he is watching, following and engaging with. Take it away James. As a young …
We say at the beginning of our podcast that the show is about disruption, innovation and big thinking, and three recent episodes, two of which are under a half hour and a third which we could have gone on for hours with, touch on all three. We go from what the Mets are doing to …
There are many experiences that are throwback at The Masters each year, and because of the prestige of the event, there is a perception that few things change. Cheese and Pimento, no cell phones etc etc. However, there is lots to listen and learn about how the event is also moving forward in areas like …
It’s been a week since we were roaming the halls of The Hynes Convention Center, where we again came away with more from the MIT Sloan Sports Business Conference than what we gave. Some key takeaways from the rooms and the halls not just from the weekend, but for what to watch going forward. You …
It’s great to have convergence at a time of year when we are all looking ahead to brighter, longer days as we shake off the cold and the gloom. It’s also nice when two of those events crossover. Today is Groundhog Day, and yes the critter in Pennsylvania saw his shadow…so six more weeks of …
“It’s not your fault, Santa Claus has more publicity.” And “Well, let’s face it; Santa Claus has had more publicity, but being number two, perhaps you try harder.” Linus in letter to The Great Pumpkin and his conversation with Sally Brown. I love hearing Linus’ struggles to get attention this time of year as he …
