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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
It’s not easy being minor league in a major city. Then again if you are the disruptive leaders of the New York Penn League’s Brooklyn Cyclones, there is little minor league about the experience, except for the cost of admission and family fun. A recent trip to MCU Park in Coney Island served as a …
The following recently ran on Portada… The best news coming out of World Cup for sports business in the United States was the aggregate power of Latino activation that played out across broadcast numbers, social engagement and brand activation. The ROI from all who looked to the Latino demo, from millennials and Spanish-first speakers to …
Our recent trip to Alaska was an eye opener for many reasons, not the least of which was the wonder and vastness that America still has to offer people from the lower 48. It is also still a place of great entrepreneurial spirit and probably opportunity for the hardy who can deal with the challenges …
Maybe it’s because we have all become too politically correct, or maybe it’s because there is sooo much time spent on trying to be the most techno-savvy we can be that the simple, grassroots and fun promotions aren’t as fun or “interesting” as they once were. For whatever reason, even with all the opportunities available …
When you spend five days in Las Vegas, you never know what you will find. My five days were probably not what most people would consider a typical “What Happens In Vegas, Stays In Vegas” experience. On the contrary what I found was the exporting of the Vegas experience to all forms of sports business …
You cannot go anywhere in the sports, media or entertainment business today without hearing a whisper of esports. The buzz and the dollars being spent against gaming, especially professional gaming, is growing exponentially every day as businesses in the traditional sports space look to learn and grow into a new genre with its own culture, …
All professional sports seasons are long, and the endless promotions that go on fill large storage rooms before, during, and sometimes after with lots and lots of stuff. Sometimes in a sport like baseball you get a rainout, and all that merch sits waiting for something to happen. Sometimes a sponsor over delivers on items, …
Thirty years ago, July 1, 1987, I was in my office at SportsChannel in Woodbury, N.Y. (where I was Assistant Director for Marketing and Public Relations) with a group of people listening to a new venture in sport, all-sports radio. Just after 3:00, the signal at 1050 AM changed from WHN, a country station which …
When DKMS, one of the world’s largest bone marrow donor centers, wanted to raise the profile of its lifesaving mission during the week in which they recognize World Blood Cancer Day (May 28), they turned to sports and New York City. DKMS locked in a partnership with the Mets for pregame festivities on May 23. …
If you are a baseball or college football fan you have probably seen and know of Julie Alexandria. The veteran reporter has had stints with The Mets, Nationals and Padres, as well as covering college football for FOX and the Big Ten Network as well as working the entertainment side for MTV and OK! and …