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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Next in the series of thought pieces we have worked on for MVP Index While the return to play has brought us a Sports equinox times six in September, with something for any fan from cornhole to NASCAR, the WNBA to the PBR, the NFL to the NBA Finals to college football, the sad reality …
Two weeks ago I was lucky to host a panel on “The Future” at the National Sports Forum’s first-ever New York event, with NFL CMO Dawn Hudson, Jon Tuck from NASCAR and David Lehanski from the NHL. While most of the topics revolved around futurist ideas; gaming, VR/AR, fan experience, home experience, brand activation etc., …
Eight years ago this month, Sports Illustrated ran a back of the book story by Scott Price, who had the chance to play then-candidate Barack Obama in a game of basketball. The story showed casual sports fans, who many times are also politics averse, a side of the candidate that they did not know about. …
Several years ago, Mike Vaccaro for the New York Post wandered into a legal betting parlor in London prior to a Giants appearance in and NFL London game and asked to place a bet. The clerk looked stunned, wandered away from the window and came back a few minutes later, telling him that it was …
This weekend the New York Jets and Miami Dolphins will play the latest NFL London game while just a few miles away Rugby World Cup will fill one stadium and Barclays Premier League soccer will fill another, making it one of the most diverse sports weekends in the UK in some time. While some may …
A few years ago the new owners of the Miami Dolphins were met with a skeptical eye when they effectively came up with a creative and short term naming rights solution for their oft-confused stadium. Land Shark Stadium, part inspired by a minority investor (Jimmy Buffett) became the temporary name of the home of the …