• Skip to main content
  • Skip to header right navigation
  • Skip to after header navigation
  • Skip to site footer

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

JoeFavorito.com

JoeFavorito.com

SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

  • Home
  • Blog
  • About Me
  • Joe In The News
  • My Book
  • Services
  • Links & Feeds
    • Get involved
    • Legends of sports publicity
    • Sports Movies and Books
  • Contact
    • RSS Feed
  • MLB
  • MLS
  • NASCAR
  • NCAA
  • NFL
  • NHL
  • PBR
  • PGA Tour
  • Tennis
  • Crisis Management
  • Gaming
  • NBA Teams
  • Olympics

Michael Aufrichtig

Touch Points, Leaning In, Not Back…Listening and Communicating Well; Lessons Learned From An Afternoon of Fencing…

September 4, 2026 by Joe Favorito

Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. It was just one of the great reminders, and insights we picked up this week as I fulfilled another “thing” I had on my list to do when I turned 60 a few years ago…take a fencing lesson …

Read moreTouch Points, Leaning In, Not Back…Listening and Communicating Well; Lessons Learned From An Afternoon of Fencing…

“Touch points,” “Moneyblade,” Customizing Communication…just a few lessons learned from an unconventional NCAA Champion Fencing Coach…

December 18, 2020 by Joe Favorito

Did you know where the term “Touchpoints” came from? Bet you didn’t know it came from fencing. Read on, and listen as well, you are in for a business, storytelling and entrepreneurial treat. Michael Aufrichtig, Head Coach of Columbia University Fencing, joins us to discuss the state of the sport in 2020 (listen here) and …

Read more“Touch points,” “Moneyblade,” Customizing Communication…just a few lessons learned from an unconventional NCAA Champion Fencing Coach…

Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

Board Member

  • Weinstein Carnegie Group
  • NY Sports Venture Capital

School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

Newsletter

Sign up to get free resources, tips, and articles of our station.

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • RSS Feed

Copyright © 2026 · JoeFavorito.com · All Rights Reserved – RSS Feed