Michael Vick

Brand Reinvention 101: Telling The “Story” Of Michael Vick…

June 11, 2018 by Joe Favorito

A few weeks ago at the Sports PR Summit in New York we heard firsthand the brand reinvention of Michael Vick. From All Pro to prison to ow coach and commentator, Vick took is through his story point by point, with the honest and straightforward reality that makes him if not the best, then one …

From Larry To Sly, Fiz to Gambling, A Week of Lessons From The Road

May 29, 2018 by Joe Favorito

“I’d like to think I’m going to be the best version of myself on the last day of my life. I will never stop being busy.” That quote from comedian Martin Short, as part of a great piece with friend and fellow funnyman Steve Martin on CBS Sunday this past weekend was a great way …

One Giant Consistent Brand….

January 20, 2012 by eastwin5

It was late November and the storm clouds wee again surfacing. The Giants had lost to the Washington Redskins, and the call for the end of the Tom Coughlin era was on again. Coordinators weren’t prepared, the team was a wreck changes needed to be made. What did you hear from Giants players and organization …