JoeFavorito.com
SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
While the nexus of going to Los Angeles this week was for the CAA World Congress of Sport, the reality…one which I am continuing to realize is a sad reality…is that the real learnings occur far away from the stage for the most part. What the value is resides well outside the room with the …
The following was compiled by Syracuse student Sam Birdsall, and is part of our Columbia University Sports Podcast (CUSP Show) series. You can hear over 100 episodes here as well. It’s amazing the things you learn when you ask some questions. While many in the sports business and academic fields know Scott Rosner, how many …
Sometimes with all the hoop and hype around athletics we forget that sport can actually help move the needle and bring action to key causes through the power of media and celebrity. This weekend, Viacom, Spike TV and two elite athletes will do just that for the people of Flint, Michigan. On Friday in Atlantic …
