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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
The following originally appeared on Portada…check out the site for lots of soccer and Latino sports marketing news… Even without a U.S. team in the coming World Cup, the U.S. soccer market is as strong and is growing faster than every other area, maybe with the exception of China, in the world. It’s why we …
A few weeks ago I was listening to NPR as Kai Ryssdal talked to a gentleman named Aaron Foley, who had taken on a new position in the evolving city of Detroit. In days of yore, maybe Foley would have been the Motor City’s head flack, their Communications Exec or even their Public Relations Manager. …
This month, the entertainment, sports and fashion giant WME | IMG added another acronym to its alphabet soup of a name: UFC. (Read the story by Ben Fowlkes in USA Today for greater detail.) While the $4-billion dollar deal has raised a few eyebrows for its steep company valuation, most analysts agree the price is …
Spending four productive Pre Super Bowl days logging lots of Fitbit steps in and around San Francisco produced some great experiences, meetings and observations. Enjoy the game! The Value of Radio Row: A few years ago the death of radio, or the spoken word, as a viable piece of storytelling to a wide audience was …
The speed and price of the Los Angeles Clippers potential sale this week pointed two key facts; there are more billionaires in the world than there are sports franchises for sale, and the most important part of any transaction is not a valuation or a sticker, tis what someone in the market will pay for …
If you have a tablet around an NBA team, it better be a Samsung. TV’s, Galaxies, flat screen monitors, get out of the way Apple and Microsoft, one of the world’s biggest investors in sports marketing just got deeper in the pool last week. Samsung Electronics will be wall to wall on NBA broadcasts and …
More and more it is becoming about the games. Not the ones on the field but the ones in your living room, on your handheld device, on your laptop. As marketers scramble more and more to engage young people in a setting where they congregate, they are becoming all about live gaming integration. Earlier this …
