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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO
Last winter the world was captivated by Argentina taking the World Cup in Qatar. What made it even more emotional was the fact that legendary announcer, and Argentinian, Andres Cantor, was on the call for Telemundo. Not only did we have the sound of Cantor’s voice, we got to see him through a feed that …
They are some of the most identifiable voices in sport anywhere in the world, those men and women who literally call the games. All have their own style, personality and in many cases identifiable emotions and signature calls and phrases. Yet until this past Thursday, even having been in some of those booths, I never …
It was June 14, 1994 and we were living in Princeton, New Jersey after I finished my first year as head of public relations for the Philadelphia 76ers. We were in Princeton because my wife Laura was still commuting to New York for her work at Paramount, and it made for a good midway point …
Anyone who knows the history of Lou Lamoriello will know that this was not a carefully planned social play by the Islanders this past week, but even the legendary NHL President of Hockey Operations and GM, who always pushes to keep distractions down…way down…with the teams he runs, can’t be all that upset with the …
Often times when one looks to engage or create storytelling, you loom to either a hot topic that is relevant in the moment (hard to do) or find a quiet space to insert an idea or news into. For many years the quietest period were the two days in July around the MLB All Star …