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SPORTS PUBLICITY, MARKETING & BRAND BUILDING IN A NEW AGE: WITH JOE FAVORITO

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MiLB

Ashes, Squishing A Promo, and Propping Up The Gates; Three Fun Ideas…

February 19, 2026 by Joe Favorito

Some fun notes for the week… Marquette Brings The Ashes: It hasn’t been the best of years for Marquette basketball, but the Jesuit school found a unique way to make sure the religious mojo was brought to their Wednesday…Ash Wednesday…game at FiServ Forum against St. John’s. Rev. John D. Laurance, S.J., Marquette men’s basketball team …

Read moreAshes, Squishing A Promo, and Propping Up The Gates; Three Fun Ideas…

As Sports Seems To Be Getting More Politicized, A Reminder That The Simplest Acts Can Move Mountains…

June 14, 2025 by Joe Favorito

We have always thought that sports was the great unifier. Nelson Mandela famously said, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.” He also highlighted its ability to speak to youth in a language they understand.  …

Read moreAs Sports Seems To Be Getting More Politicized, A Reminder That The Simplest Acts Can Move Mountains…

Startup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

May 9, 2025 by Joe Favorito

It’s almost mid-May, schools that haven’t finished yet are readying for graduation and final exams, and we are always on the quest for learning more. With that in mind, here are three solid listens that cover everything from Minor League Baseball and the awards  business, to a successful startup launch to how to grow a …

Read moreStartup Volleyball, Expanding A Global Soccer Brand, And The Business of Awards…Three Good Mid May Listens…

Fun Initiative; Greening Up Spaces At Home and The Ballpark

May 8, 2025 by Joe Favorito

It’s spring so let’s think green, and focus on a promotion that gets us outside and envisioning the best practices of the stuff we like to watch and play on. Grass. This past week TruGreen expanded their brand portfolio through a partnership with Minor League Baseball™ (MiLB™) that includes activations across all 120 clubs, a …

Read moreFun Initiative; Greening Up Spaces At Home and The Ballpark

Yankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

June 22, 2024 by Joe Favorito

Freshness and relevance are the two toughest things to find in annual events, especially when they are successful. Rince and repeat can become pretty easy. Not always successful, but much easier to do. Less risk, and usually a known reward. Personally i find that boring, and so do the New York Yankees, a legacy brand …

Read moreYankees and HOPE WEEK Dance Themselves To 15 Years Of Service…

The Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

May 5, 2024 by Joe Favorito

It’s not often you think of a beekeeper, an oversized athlete and an accomplished but grumpled NBA head coach in the same vein, but we do today. Why? They exemplify the storytelling of sports, two of them embody what smart, quick storytelling in the moment can do, and the third reminds us of the value …

Read moreThe Beekeeper, The Big Pitcher and the Everyman Coach…Reminders of the Value And Immediacy of Storytelling…

Revisiting The “Stretch Pitch”….

June 28, 2023 by Joe Favorito

Sometimes the nontraditional thought sparks a “Why Not” idea. Case in point orth revisiting as we get more intimate back on the field… Three years ago, colleague Jim DeLorenzo had actor Thomas Ian Nicholas, star of the cult film Rookie of the Year and The American Pie Movies, coming into Philadelphia for an event. The Phillies  were ready to …

Read moreRevisiting The “Stretch Pitch”….

Spanning The Globe For Best Practices…Sibir Hockey Brings A Fan To The Bench…

November 20, 2022 by Joe Favorito

Sometimes some of the most fun ideas come from the most unexpected places. Case in point, last week we had colleague Gillian Kemmerer in our class at Columbia to talk about her unique experiences working in the KHL pre Ukraine war, and she brought up several opportunities and best practices she had seen or heard …

Read moreSpanning The Globe For Best Practices…Sibir Hockey Brings A Fan To The Bench…

As Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

August 27, 2022 by Joe Favorito

We know the argument. Baseball is slow, it’s your fathers and mother’s game, millennials don’t want to watch and on and on and on. However as we marked the 20th anniversary of MLB leading the foray into the streaming the business, there is an argument to be had that baseball may be having tis most …

Read moreAs Sports Streaming Hits 20 Years, A Reminder That Baseball is Doing Just Fine…

“Be A Swiss Army Knife,” and lots of other tidbits from A Conversation with PA Announcer Colin Cosell

August 15, 2022 by Joe Favorito

As MLB season heads down the home stretch soon we got to catch up with a voice millions know but may not know the story behind, Colin Cosell, who is the PA Announcer for the New York Mets, New York Riptide, and Brooklyn Cyclones. The grandson of the legendary Howard Cosell, Colin took time out …

Read more“Be A Swiss Army Knife,” and lots of other tidbits from A Conversation with PA Announcer Colin Cosell
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Contact Me

JOE FAVORITO
joefavorito1@yahoo.com

Joefavorito.com

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School Affiliations

  • Drexel University Sport Business Advisory Board 
  • Columbia University Sports Management program

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